Crowdfunding is a new way for founders and marketers to approach launching and promoting a business in a less risky way. With tools like LaunchBoom, IndieGoGo and Kickstarter, turning a business idea, without needing external funding OR lots of external resources, becomes a lot easier.

In this episode, I interview Fahhad Mustafa, who is a digital marketing expert that specialises in all things crowdfunding (strategy, paid campaigns, email marketing and landing page creation). Teaser: he also has an MBA in marketing, so he has both practical AND formal knowledge - lots of goldmines here, as always, enjoy 🙏

Chapters:

00:00 Introduction
00:12 Meet Fahad Mustafa
00:47 Wedding Photography to Marketing
01:55 Value of an MBA in Marketing
03:52 Crowdfunding
10:40 Becoming a Crowdfunding Expert
12:29 Balancing Marketing with Personal Life
14:47 Visual Skills in Digital Marketing
17:14 Impact of AI on Digital Marketing
20:32 Shifts in Crowdfunding Strategies
22:45 Leadership in Marketing Teams
25:23 Market Research and Product Validation
26:26 Creating High-Converting Ad Creatives
28:23 Friction Points
30:57 Crowdfunding Campaign Strategies
31:32 Communication in Agencies
34:57 LaunchBoom Certification
36:01 Tools and Techniques for Crowdfunding
39:46 Learning
46:12 Future of Marketing and Crowdfunding
48:51 Closing Thoughts

📚 Shownotes, Resources and Links

https://www.linkedin.com/in/fahhad-mustafa/
https://www.launchboom.com/
https://www.kickstarter.com/
https://www.indiegogo.com/
https://www.linkedin.com/company/pledgeprix/
https://pledgeprix.com/
https://www.crowdfunder.co.uk/
The Art of Asking: https://www.youtube.com/watch?v=xMj_P_6H69g
https://www.startengine.com/
https://www.launchboom.com/launchkit/

#crowdfunding #indiegogo #kickstarter